The idea is the easy part
Ideas get the attention. Outcomes get celebrated. But most of the work is the 95% in between. Strategy. Creative. Campaigns. Websites. Data. Project management. Teams. Product launches.
And yup…even the occasional, overly complicated spreadsheet — because somebody’s gotta figure out what the hell all that data is actually saying.
been at it for over fifteen years.
Agency. In-house. And even my own little shop for a while.
I've been the creative director, the guy behind the camera, the one pitching the idea, defending the budget, managing the team, and — more times than I'd probably like to admit — the person trying to fix the whole thing at 11:30 at night.
it’s simple: give a fu**.
know what good looks like.
understand the business side.
be willing to do the damn thing.
I’ve won work. Lost work. Made some great calls and a few I wouldn’t make again.
That’s experience. Not having all the answers — but knowing what matters, what doesn’t, and when something still isn’t good enough to share with the client.
I’m not really interested in coming across as some creative genius. I solve hard problems with good people and make memorable work that we’re all proud to put our names on.
Most of all, I care deeply about the process, the people trusting me with it, and what happens after we put it out into the world.
still figuring it all out
Somewhere between the Marine Corps and a BFA in Advertising from Ringling College of Art and Design, I ended up becoming really good at building brands.
Along the way, I’ve learned to lead people, manage projects and budgets, read the room, take critique, kill my darlings, and own the scope—start to finish.
What really excites me are the projects and brands that actually understand real taste, human judgment, genuine curiosity, lived context, and someone willing to show up every day and take responsibility for the decisions and the outcomes.
I’m still learning. I hope I always am.
But fifteen-plus years in, I know enough to help good people make better decisions and better work.
